PROJECT DESCRIPTION

YCN is an ever-growing community of creatively minded people and organisations who create resources and programmes to share their learning goals and expertise.

Rare Pear submitted a set of posters to YNC’s competition to design an advertising campaign with the aim of promoting coffee drinking at home. We chose a very hands-on approach, rolled up our sleeves and created a unique tactile design using the Douwe Egberts coffee grains. Purposefully stained paper, a rough grainy look, and the smell of melted coffee emanates the homemade feel directly brewed in our design kitchen.